Images are becoming more and more critical to a businesses online presence. But did you know a local business profile image has a significant impact on the impression prospective customers have of a business? Unfortunately, many fail to manage and monitor images that are associated online with their store or service. However, in this extensive and insightful piece, columnist Wesley Young of the Local Search Association discusses ways to make sure that impression is a good one. Follow along as he explains in detail the complexities of tracking online images and then implement his 8 tips on how to succeed in that endeavor. Even with the unpredictability of Google’s image selection, Young's best practices will help adopters get the most out of their images in local search listings.

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