Genesis 3 has entered into an affiliate sponsorship agreement
with the Association of Professional Landscape Designers.
The two groups will sponsor, promote and present seminars at
each other’s events.
The APLD will make a showing for the pool and spa industry at
the International Pool|Spa|Patio Expo in New Orleans, where
representatives will hold two one-hour seminars under the Genesis 3
umbrella — one addressing landscape design around
waterfeatures, and the other discussing the patio environment. They
will be held at the Genesis 3 Lifestyle booth Wednesday, Nov.
Genesis 3 is expected to make presentations at future APLD
“The more we are educated in the same thought process, the
stronger we’re all going to be,” said Colleen Hamilton,
APLD’s national sponsorship chair.
“We don’t even know where this could go, but it
could become something where we really feed each other,”
added Hamilton, who also is a landscape designer and owner of
Bloomin’ Landscape Designs in Carmichael, Calif.
Genesis 3 also made an appearance at the American Society of
Landscape Architects’ annual meeting in late September.
Genesis 3 co-founders Brian Van Bower and Skip Phillips, along with
its Educational Committee chairman, David Peterson, joined forces
with Eric Groft of the renowned landscape architecture firm Oehme
van Sweden to address how to design state-of-the-art
“I think water is one of the most important elements in
the garden in landscape architecture,” said Groft, principal
and vice president of Washington, D.C.-based Oehme, Van Sweden.
“And oftentimes we as landscape architects may have a vision,
but we’re not exactly sure how to best get it built or design
it. And that’s why you bring in professionals like Genesis
Genesis 3 expects future collaborations with the landscape
architects group. “We’ve known [ASLA] for some time and
have been members for some time, but we haven’t done a
program in a while and now I think it’s likely we will be
doing more,” Van Bower said.
Groft sees the value of continuing with such collaborations
— both in the class and in the field. “My point [in the
session] was it kind of takes a village — it takes landscape
architects, pool consultants and engineers to put award-wining
projects together,” he said. “We’ve all seen our
fair share of waterfeatures, and even swimming pools sometimes,
that get filled in because they weren’t done properly. So
it’s a collaboration between design professionals and
engineers and the client that makes a project special and
Genesis 3 has always maintained memberships with both landscape
groups and has seen participation by that industry as well, with an
estimated 10- to 20 percent of its students coming from the
landscape design and landscape architecture fields, Van Bower
“I think that many landscape designers and landscape
architects ... perhaps have found that a lot of the industry had
very little interest in design and they weren’t able to
communicate on the same level, and so they’ve been
disappointed,” Van Bower said. “I think [these
affiliations] go a long way toward repairing that, by them seeing
people who are interested in design and working in a team