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    November 25, 2011

    The Missing Piece

    It’s no secret that with the Internet, buyers have become more knowledgeable price-shoppers when purchasing anything related to a pool.Read More

  • Steve Gorlin

    November 11, 2011

    In Hot Water

    We call ourselves the pool and spa industry for a reason.Read More

  • Jennifer Hatfield

    October 28, 2011

    Advocate Yourself

    Sometimes regulation is a good thing, and other times it’s not.Read More

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    October 14, 2011

    We Know Best

    A pool dealer in New York recently told me that she lost a job to a landscaping company that had never built a pool, but underbid her “just to get the work.”Read More

  • Dan Essig

    September 30, 2011

    The Good, the Bad and the Ugly

    We recently had a customer in our office we’d been working with for more than a year on the design and planning of his pool’s complicated hydraulics.Read More

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    September 16, 2011


    Imagine the kicker of a football team, taking the field to attempt the extra point, clad in team colors and …a tutu? That may not be something we actually saw at the recent Super Bowl, but professional football players do in fact use dance trainingRead More

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    November 12, 2010

    Loosening the Purse Strings

    Before the economic crash, I’d have thought the pool industry would dry up completely without any financing.Read More

  • Ray Arouesty

    September 15, 2010

    The VGB Effect

    The requirement to bring pools and spas into compliance with the Virginia Graeme Baker Pool and Spa Safety Act became effective more than a year ago.Read More

  • September 15, 2010

    Everything to Everyone

    In this economy, it’s especially hard to say no to an interested consumer.Read More

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    June 26, 2009

    The Winner’s Circle

    In 1999, Buzz Ghiz established the Paramount Advisory Committee Enterprise. Buzz’s mission was to assist his fellow pool companies with business practices to grow our industry.Read More


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