Swim University CEO and PSN “Retail 2.0” blogger Matt Giovanisci has released the song and video “Pool Care Rap,” which promotes pool care in three steps: Circulate, clean it up and chemicalize it.

Giovanisci spent several days writing, recording and producing the song before bringing it to life on screen with the help of friend Matt Basara. The clip features Giovanisci performing his hip hop lyrics backed by vocals from Nina Ward.

In a blog posted on www.swimuniversity.com, he offers a look at the making of the video and thanks pool industry members for their support.

“This project would cease to be if it wasn’t for the mounds of support I got from my fellow peers,” he said. See the video at www.poolspanews.com.