More stories about Retailing

  • How to Sell Emotionally

    Pool and companies are missing out by only focusing on price and sales.

  • Rising Sun Pools & Spas Named Retailer of Year

    The North Carolina Retail Merchants Association bestowed an inaugural Retailer of the Year Award on Rising Sun Pools & Spas.

  • Clicks Kill Bricks

    Leslie Sauer closed her swimming pool and spa retail store in August 2011 after several years of struggling to compete with Internet giant Amazon.com.

  • Masters of the Games

    Chris Lee spreads an array of pool toys, floats and games throughout her Lee’s Summit, Mo., retail store.

  • Promoting Fun

    Pool toys and games are the ultimate impulse products.

  • The Audacity

    Unruly children. Dogs in the showroom. Fraudulent credit cards.

  • Great Giveaways

    Who doesn’t love a good giveaway?

  • In the Minority

    Two years ago, Paul Alfano decided to rethink some of his marketing strategies.

  • On the Rise

    Hispanics make up the second-largest ethnic group in the nation, exceeding 50 million people and accounting for 16.3 percent of the population, according to the U.S. Census Bureau

  • Event Planning

    Management at Lake Norman Pool and Spa in Statesville, N.C., took a risk in the neighborhood of $10,000-$12,000.