More stories about Sales

  • Zodiac Charts New Direction

    Vance Gillette, viewed by many as a visionary voice for the pool and spa industry, has decided to leave his full-time post at Zodiac Pool Systems Inc. Instead, he will act as a consultant for the firm.

  • State of the Market - Specialty Finishes

    “It was the best of times, it was the worst of times.”

  • Tip: Teamwork

    We’re modifying the ways in which our employees work together, whether it’s in sales or construction.

  • Sanitizing the Issue

    Whenever he tries to sell an alternative sanitizing system, Tod Goodman shows his customer a vinyl-liner remnant he tore out of a pool last summer.

  • State of the Market

    America’s growing love affair with the environment and wireless technology has transformed the market for pool sanitizing equipment.

  • Max Opportunities

    It’s tough out there in retail nowadays.

  • State of the Market

    If you thought pool filtration was a yawn, think again.

  • Striving for perfection

    On a Monday morning last summer, Paul Porter stood in front of a dozen salespeople in his company’s headquarters.

  • Cutting Edge

    When Ray Whitford saw how impressed his customers were with the spectrum of automation products on the market, he decided to take a different approach to sales.

  • Focus on Florida

    Swimming pools are ubiquitous in Florida. A flight over the state reveals a landscape dotted with sparkling blue treasures.