More stories about Sales

  • The Price Isn’t Right

    A hot tub is not just a hot tub when it comes to deciding what it should cost consumers

  • Shine a Light

    Mike Scalia is helping to outfit the Beardsley aquatics center with one of the largest solar pool heating systems in Arizona.

  • Selling Efficiency

    These days, many companies seem to be facing an unusual choice: “Go green” or go away

  • Polished Up or Down Home

    Walk into Swim World Pools, and there’s no doubt you’re entering a family business — a 2-year-old boy is usually found next to the service counter.

  • Show Stopper

    Pool and spa professionals seeking a new source of revenue might want to consider following in the footsteps of Jan Sotelo, owner of Modern Design and Build in Austin, Texas.

  • State of the Market

    For hot tub retailers, today’s economy provides few certainties.

  • State of the Market

    Jamie Albert Snyder began selling fiberglass pools about 5 years ago.

  • Spa Cover Sales Solutions

    There is little work in the way of installation when it comes to spa covers, and typically repairs are few.

  • Taking It to the Streets

    Many hot tub dealers have been circling the wagons for the past few years, looking inward to find sustainable business practices and focusing on survival.

  • A Fine Balance

    In today’s pool industry, every dig is critical. But in trying to get that signature on the dotted line, some sales professionals will push the limits of what they can promise and at what price.