More stories about Marketing

  • 12 Steps to Creating a Content Marketing Campaign

  • Houzz Primed to Grow

    The home improvement website Houzz has received $35 million in capitalization to grow, providing a fresh venue of marketing for the pool and spa industry.

  • Shop Local: Growing Trend or All Talk?

    Pool firms that experiment with ‘shop local’ campaigns report mixed results.

  • PSN Introduces New Blogger

    Hey everyone! I want to help business owners take advantage of the Web and market their companies online.

  • Making a Splash

    Have you been on If you’ve somehow missed the meteoric rise of this Website that connects homeowners to remodelers, then immediately stop reading this and log on.

  • Innovative Ideas

    The 2012 International Pool | Spa | Patio Expo showcased a variety of innovative new products from all segments of the industry.

  • Social Gathering

    Since 1960, the success mantra for marketing has been about the five Ps (originally four Ps by E.J. McCarthy).

  • The Best of Both Worlds

    A year ago I bought a car, and ever since the day I drove it off the lot I’ve regretted the purchase.

  • Serious Socializing

    Neal Schaffer gets it. He knows what it’s like to be a newcomer to social media, wondering how to derive the most value from it.

  • Schobel Leaves BioLab

    After more than 36 years, longtime BioLab executive and APSP office holder Charlie Schobel has left the firm.