More stories about Marketing

  • Great Giveaways

    Who doesn’t love a good giveaway?

  • Techno-Smart

    Instead of an official theme this year, organizers of the Atlantic City Pool & Spa Show decided to go high-tech.

  • In the Minority

    Two years ago, Paul Alfano decided to rethink some of his marketing strategies.

  • Photo Gallery: An Advertising Blast from the Past

    For better or worse, the pool and spa industry has used the allure of women (and a few well-placed puns) to hawk its wares. Here are a few gems that appeared in Pool & Spa News in year’s past

  • Mobile Marketing

    We are always looking for innovative ways to market our company.

  • More Retailers Using Online Marketing Services

    Amy Barto has never claimed to be a technology whiz

  • Virtual Education

    Pool and spa businesses have been buffeted by the economy, and while there are signs of a recovery, it’s not going to turn around overnight.

  • State of the Market

    Jamie Albert Snyder began selling fiberglass pools about 5 years ago.

  • Joining Forces

    What do hot tubs have in common with Harley-Davidsons?

  • Healthy Rivalry

    He that wrestles with us strengthens our nerves and sharpens our skills. Our antagonist is our helper.”