More stories about Marketing

  • Serious Socializing

    Neal Schaffer gets it. He knows what it’s like to be a newcomer to social media, wondering how to derive the most value from it.

  • Schobel Leaves BioLab

    After more than 36 years, longtime BioLab executive and APSP office holder Charlie Schobel has left the firm.

  • Integrated Marketing

    For 20 years, Elite Pools & Spas has built and maintained pools and spas around Houston.

  • Inquiring Minds

    Question: Given the unpredictable economy and the number of dealers who have gone out of business, why haven’t more hot tub manufacturers folded?

  • Great Giveaways

    Who doesn’t love a good giveaway?

  • Techno-Smart

    Instead of an official theme this year, organizers of the Atlantic City Pool & Spa Show decided to go high-tech.

  • In the Minority

    Two years ago, Paul Alfano decided to rethink some of his marketing strategies.

  • Photo Gallery: An Advertising Blast from the Past

    For better or worse, the pool and spa industry has used the allure of women (and a few well-placed puns) to hawk its wares. Here are a few gems that appeared in Pool & Spa News in year’s past

  • Mobile Marketing

    We are always looking for innovative ways to market our company.

  • More Retailers Using Online Marketing Services

    Amy Barto has never claimed to be a technology whiz