More stories about Feature

  • Location Lessons: Buying Existing

    This Minnesota retailer seized opportunities that presented themselves

  • Location Lessons: Learning From Past Expansions

    A New England retailer with two stores applied valuable information from previous attempts

  • Location Lessons: Seeking a Challenge

    This store owner learned valuable tips when his hot tub business moved into two new areas.

  • SKU Scam?

    Professionals increasingly face consumers who unwittingly purchased generic parts online and wonder why they’re so inexpensive

  • Showtime in Atlantic City

    The Pool & Spa Show, powered by NESPA , is in Atlantic City, N.J., Jan. 27-29, 2015

  • Beware of Dog

    A recent (and vicious) pit bull attack on a pool pro underscores a need for techs to stay canine-safe

  • The Hot Spot

    The environment around a hot tub can be as important as the hot water itself. Here’s how to maximize the experience.

  • The Hot Tub Fix

    Spa repair veterans offer tips for addressing this specialized and challenging niche

  • The Psychology of Retail Pricing

    Staying competitive means understanding pricing strategies that will keep customers buying from you -- and not on the Internet

  • Against the Stream

    For some pool companies, new residential construction seems like the grand prize. Not for this one.