More stories about Blog

  • The Rise of the Fauxsumer

    If "fauxsumers" are the wave of the future, then it's imperative that the industry respond by getting as much content online as possible, especially images, specs and reviews

  • How to Not Get Soaked in a Saturated Market

    Don't undercut your competition. Step up your services.

  • A Simple Facebook Marketing Strategy

    Simplify your approach to using Facebook with these tips.

  • The Stealthy Rich

    What's causing the lack of young qualified wokers to enter the pool industry, and what can we do to change this?

  • Promos with Pizzazz

    The best product promos are imaginative, often offbeat. Check out a few from yesteryear.

  • Beautiful Mangata

    The pool industry needs more words to describe the amazing effect our products have on the people who use them.

  • The Social Media Mindset

    Here's four ways to change your social media marketing mindset.

  • The Face of Tomorrow

    Our upcoming series on retail excellence will look at how brick and mortars can remain competitive and grow their future businesses.

  • Swim, Baby, Swim

    Does swimming make kids smarter? PSN staffer's baby boy says goo goo gaga.

  • No Thanks, Just Looking

    Don't drive customers away with overeager sales tactics. Give them control.