Other stories by Becky Mollenkamp

  • Innovative Ideas

    The 2012 International Pool | Spa | Patio Expo showcased a variety of innovative new products from all segments of the industry.

  • Seashore Serenity

    Green and gray glimpses frame an unfettered ocean view.

  • Custom Creation

    View how a difficult dream becomes spectacular reality.

  • Nature’s Palette

    See how an unusual custom color creates a pond-like setting.

  • Website Evolution

    Websites are becoming increasingly important in every industry, and the pool and spa business is no different.

  • Integrated Marketing

    For 20 years, Elite Pools & Spas has built and maintained pools and spas around Houston.

  • To Hire or Not to Hire?

    Before engaging in a comprehensive online-marketing campaign, it’s important to take stock of your resources.

  • Social Media Explosion

    Until 2011, Dolphin Pools & Spas in Phoenix relied heavily on print ads and used very little social media.

  • Great Escape

    When Dave Cintorino opened Spas East in 1986, he stocked four spas and a few accessories in a 1,200-square-foot showroom.

  • Rebranding 101

    Repositioning a company through rebranding has become a popular strategy in the last decade.