Late last year, we opened a new location in Frisco, Texas, which is
still in our metro area. It’s one of the hot spots lately.
(We still run construction out of our main location, about 30 miles
away.) We had our official grand opening in February, and
it’s already starting to pay dividends.
Everybody said I was probably more bold than most when I did it,
but we needed to be more visible there to grow. There are good
competitors in that area, but [we felt the market] could handle
another company like ours very easily. We’ve been doing
business in that area for 25 years, but those customers have other
options and we didn’t want them to have to drive the 30 miles
to get to us. So we went to them.
We took on a 3,500-square-foot, freestanding retail store and
pool-sales location right out on the main highway. It’s all
indoors, but it [feels like] an outdoor display, if you will. We
built a fireplace, an outdoor kitchen with authentic ceramic
brick-made pizza ovens that we build, freestanding barbecue grills,
and the Big Green Egg built in a nest.
We’ve gotten more walk-in leads than we ever expected. One
day, we had six brand-new prospects walk in off the street to talk
about buying inground pools. They saw our sign as they were driving
down the road, and they pulled in.