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PSN Insider
   
August 19, 2010
 
 
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SEEN & HEARD
“The water is your friend. You don’t have to fight with water; just share the same spirit as the water, and it will help you move.”

— Aleksandr Popov, Russian gold medal swimmer, said to be one of the greatest sprint free-style swimmers of all time





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Web News Roundup

>> Pool & Spa News Editor Erika Taylor responds to the recent media coverage.
 
   
 

Sneak Peek

Be the first to read an article that will be appearing in the next issue of Pool & Spa News:

The Top 50 Builders: Naming Their Price
In a recent survey, the Top 50 Builders overwhelmingly named lowball pricing as the mistake most often made by their competitors.

Still, many say they’ve had to lower their prices more than they ever expected. Others are standing firm with little to no discounting.

Here, a handful of Top 50 Builders discuss their approach to confronting the price wars.



 
 

 
 

MOD Merit Award Showcase

A closer look at a Masters of Design Award-of-Merit project.

Photo by Paul Jonason Viva Espana
The homeowners came to Scott Cohen, president of The Green Scene Design & Construction in Canoga Park, Calif., equipped with photographs from a vacation in Toledo, Spain, and a desire to entertain on a large-scale. It was Cohen’s mission to reference the look and feel of the Mediterranean surroundings while providing plenty of space and amenities for hosting multiple parties.

To do this, the designer included arches, iron scrollwork, ornate tile, stonework and cast-in-place elements using custom forms. Cohen and his clients chose from several materials — concrete, stone, pavers and tile — but kept them all in check by working within the same general color palette. Read more about this project.

View the 2010 Masters of Design Awards.

 
   
  Field-Tested Tips

Top Water-Testing Mistakes
Though you think you’re using the most accurate water-test kit available, it may still read incorrectly or differently than expected.

To save yourself confusion, time and money, you need to understand the test equipment you’re using and what causes it to sometimes report false readings.

Click here to learn all about the top causes of inaccurate readings for liquid kits, test strips and electronic devices.


 
   
  Key Economic Indicators

StatsEmployment Growth

Unemployment Rates

Consumer Confidence Index

Mortgage Rates

Visit Hanley Wood Market Intelligence for more market-level data and analysis.


 
   
 

Trade Show News

New for 2010: Party on the Patio Pavilion
At the all-new Party on the Patio Pavilion, attendees can take in the latest products and accessories for backyard living spaces, including barbecue grills, hammocks, fire pits, tiki torches, umbrellas, outdoor appliances, casual furniture and more, all while listening to a live performance by Tropical Music International.  
 
The pavilion will feature a beer garden and tasty treats prepared on the displayed grills, so bring your appetite when you stop by to learn more about the benefits of adding patio-related products to your store or business. 

For more info about the 2010 Expo, visit www.PoolSpaPatio.com, or contact Info@PoolSpaPatio.com or 972.536.6350.


2010 International Pool | Spa | Patio Expo
Exhibits: Nov. 3-5
Conference: Oct. 31 - Nov. 5
Mandalay Bay Convention Center | Bayside Halls
Las Vegas, Nevada USA
972.536.6350
www.PoolSpaPatio.com | info@PoolSpaPatio.com