A new pool and spa design school will launch in May, with former
Genesis 3 principal David Tisherman playing a key role.
Artistic Resources & Training was developed by Mark Holden, a
landscape architect, with input from Tisherman, who will provide
guidance and instruction.
ART is structured to reflect a university program, according to
Holden. “ART’s taking hard-core, college-level classes
and bending them ... in a manner by which they specifically apply
to the day-to-day operations of any pool contractor,” he
Tisherman was a Genesis 3 instructor and founder, along with Skip
Phillips and Brian Van Bower, but he and the other two parted ways
when they were unable to resolve certain internal conflicts.
He also is principal of David Tisherman’s Visuals in Manhattan Beach,
Calif., and a partner in Liquid
Design in Cherry Hill, N.J.
Holden is principal of Holdenwater in Fullerton, Calif. He taught the
history of water and architecture for Genesis 3 from its 1998
inception through last year. He also instructed at California State
Polytechnic University, Pomona, as well as trade shows inside and
outside the pool and spa industry.
Several other instructors also hail from Genesis 3, including
Milton Dorsey, Richard Lee, Larry Drasin, Judith Corona and Kevin
Fleming, Tisherman’s Liquid Design partner.
ART’s classes will be divided into four subject areas:
design, color, communication and history. “It’s the
multiple facets of the world of art,” Tisherman said.
“It’s not [about] construction. There are enough people
who are doing construction, and they’re doing a good job. But
no one has approached this from the artistic
The first courses, “ART: The Color of Water” and
“Advanced Design Techniques,” fall under the color
category. The eight-hour sessions will take place May 19-20 at the
Pebble Technology facility in Scottsdale, Ariz. Professionals will
learn to create custom colors for pool finishes and cementitious
materials, managing factors such as oxides, pozzolans, calcium
balance and curing.
“If we’re going to do artisan-based design, it’s
going to be based upon the fact that color is not something
that’s pre-prescribed,” Holden said.
Future classes in the same track will address color theory and
texture, as well as working with lighting and tile.
The design track will include introductory and advanced design
courses, with others addressing commercial projects and
lower-budget installations. The communication heading will cover
verbal presentation, three-dimensional computer drawing and
perspective drawing. Under the history banner will be sessions on
ancient waterscapes, Asian gardens and modern architecture, as well
as a series of guided trips.
The classes will last at least eight hours each and be organized
progressively. “The idea, just like it is in college, is one
class feeds on another,” Tisherman said.
The group has conceived more than 25 courses, with at least two
more planned this year. In summer, ART expects to partner with
Hayward Pool Products for “Watershaping Over Distance,” a
program about designing and coordinating international projects.
Among other things, the class will discuss logistics and standards.
Even abroad, Holden said, resort pools and spas should be designed
to American commercial standards to protect against litigation by
visitors from the United States.
A course on architectural photography and documentation is expected
in late summer or early fall.
ART officials plan to handle manufacturer sponsorships differently
than other programs. Rather than contributing directly to the
school, sponsors may host courses on their properties, and some may
offer scholarships to professionals who wish to attend.
“Partnering with these manufacturers allows them a direct
connection to the students,” Holden said.