This year’s Advanced Retailer’s Day is
sure to provide attendees with innovative ideas and
valuable information, said officials of the International
Pool | Spa | Patio Expo.
The daylong workshop is presented by APSP’s
Retailers Council and is titled “So, Who Taught
You How to Retail?” The class will be held Nov. 17
at Mandalay Bay Convention Center in Las Vegas.
“We’re going to take on a number of
elements — how to drive people to your store,
creating a positive buying experience and marketing
— that are all really pieces of a much larger
machine,” said Chris Miller, who will lead the
course. Miller is president of Pacific Store Designs in
Garden Grove, Calif., and has designed more than 3,000
retail stores over the past 26 years.
The workshop opens with a discussion on store design
theory, including space planning, traffic flow, focal
points and dead zones. Miller then will show attendees how
to put these ideas into practice using graphics, signage
and architectural elements.
Next, the focus shifts to power selling and
Miller’s own 10 Commandments of Merchandising.
The afternoon will cover power merchandising plans,
interactive management techniques and team-oriented
exercises designed to provide networking opportunities.
“I want people to see and learn about what has
worked for their colleagues around the country,”
Miller said. “It will allow them to go back to
their stores with fresh ideas on how to manage their
Brenda Murr, chairwoman of the Retailer’s Day
Committee and owner of Mermaid Pool, Spa & Patio in
Anderson, Ind., said it’s more important than ever
for retailers to differentiate themselves from the
“This year, we determined store design and
merchandising were still priorities,” Murr said.
“And that’s why we got [Miller] to come
in to show people how to do more with less, and to help
them make their stores as inviting as
For more information on Advanced Retailer’s
Day, visit www.poolspapatio.com.