In his new role at Wet Edge Technologies, John Zita is handling dealer development for the Northeast region. He will identify the market needs in that area, working closely with the firm’s certified installers and pool dealers, educating them on the firm’s product lines.

Zita is a 13-year industry veteran whose career has included management positions at a large New Jersey vinyl-liner pool building company, and at a distributor and a manufacturer.

Wet Edge Technologies is a national manufacturer of pool finishes, based in Mesa, Ariz.