Joe Semiraro
Joe Semiraro

Joe Semiraro, owner of Semco Sales, has been named the new regional sales representative for Phoenix Products. He is representing the manufacturer’s swimming pool, spa and water treatment chemicals in Delaware, Maryland, New Jersey, New York, Pennsylvania and Virginia.

Phoenix Products was founded by chemist Alfred Haase and is based in Terryville, Conn. The firm has been formulating a full line of U.S.-made pool, spa and water treatment chemicals since 1986. The products are available under the Phoenix brand and private label.

Semco Sales was established in 1991 and is based in New York.