Tony Caciolo is leveraging the latest in photographic technology to showcase his projects online.
Using a Ricoh Theta S, a small double-sided camera that can capture 360-degree views of any space, he’s letting potential customers experience the full scope of a poolscape and surrounding environment from their computers or mobile devices.
The president of Monogram Custom Pools, a PSN Top Builder serving Pennsylvania’s Lehigh County, began experimenting with the gadget earlier this year when he mounted it on a remote control boat to record footage of his own pool.
He realized the marketing potential of the device when he posted the video on Facebook and garnered 15,000 views -- roughly half of which were organic. He doubled the views by using Facebook's boost feature.
That’s due in part to the interactive spherical image that it produces. Viewers can virtually look around unobstructed as the boat motors along. This is done by either dragging the cursor on the screen in the direction you want to look or — even cooler — by tilting your mobile device left or right. Folks with a VR headset would be in for an even more immersive experience.
At Caciolo’s pool you can see the grotto and water slide, among other features. Drag and draw the image back and down to see the little plastic man driving the boat.
It’s the next best thing to actually being in the pool.
“We’re going to be using it a lot more this year on the pools we complete,” Caciolo said.
The Ricoh Theta S is among several similar products that create 360-degree content that can be uploaded to social media channels.