A Canadian-based manufacturer/distributor of pool and hot tub water care products is set to purchase a brand from another firm.
Backyard Brands has signed a letter of intent to buy the Pristiva brand from Pristiva Inc. The relationship between the two brands dates back to 2011, when Backyard Brands became the exclusive distributor of Pristiva brand products to Canadian dealers.
"Backyard Brands has been a great marketing and distribution partner," said Bob Harper, vice president of sales for Pristiva. "With decades of experience in the pool and hot tub industry, a proven track record of innovation, dealership development programs and a strong dealer network, Backyard Brands is the best company to take the Pristiva brand to the next level."
The sale is expected to close by the end of the year.