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Watkins Manufacturing today announced it is expanding into aquatic fitness with the acquisition of Endless Pools, a maker of water propulsion systems and aquatic treadmills.
The deal is part of the Vista, Calif.-based firm's long-term strategic plan and will open new channels of distribution and access to a new customer base, according to a press release.
"The Endless Pools management team has done an outstanding job of innovating differentiated solutions, and building and managing a a leading consumer brand,” said Steve Hammock, president of Watkins Manufacturing.
Watkins will maintain the Endless Pools brand and Endless Pools’ headquarters will remain in Aston, Pa.
This is the firm's first acquisition since 2011, when it purchased American Hydrotherapy Systems, which manufactures higher-end roto-molded spas.
Watkins Manufacturing is a division of Masco Corp., a Fortune 500 company. The company was founded in 1977, and has dealers in all 50 states, as well as more than 70 countries.