Photo courtesy Pool Service America; graphic by Nick Orabovic
 

James Hawkins’ company has thrived, in part, because of its commitment to “The Pool Service America Difference,” a marketing manifesto that details the firm’s policies and credentials.

However, it’s not just protocol and procedure that makes Pool Service America unique in the service sector. Here are some other features that contribute to the company’s success.

  • Eco-initiatives: The firm has made a significant push toward energy-efficient transportation. Pool Service America closely manages truck loads, routes, travel speed, idling and travel times. Furthermore, inside the office, the firm has implemented fluorescent lighting, temperature timers and reverse-osmosis drinking water.
  • Media presence: In addition to constructing a comprehensive Website, Pool Service America has further broadened its visibility through various news outlets, including an appearance on “Good Morning America.” The company also has been featured several times in “Safety First!,” a publication of insurance carrier AquaGuardian.
  • Philanthropy: Pool Service America has donated to a number of charitable organizations, including Make a Splash, USO and the Cancer Recovery Foundation Children’s Project. More importantly, however, the company has a unique referral policy that offers customers $100 to the charity of their choice for each referral.