James Hawkins’ company has thrived, in part, because of its
commitment to “The Pool Service
America Difference,” a marketing manifesto that details
the firm’s policies and credentials.
However, it’s not just protocol and procedure that makes
Pool Service America unique in the service sector. Here are some
other features that contribute to the company’s success.
- Eco-initiatives: The firm has made a
significant push toward energy-efficient transportation. Pool
Service America closely manages truck loads, routes, travel speed,
idling and travel times. Furthermore, inside the office, the firm
has implemented fluorescent lighting, temperature timers and
reverse-osmosis drinking water.
- Media presence: In addition to
constructing a comprehensive Website, Pool Service America has
further broadened its visibility through various news outlets,
including an appearance on “Good Morning America.” The
company also has been featured several times in “Safety
First!,” a publication of insurance carrier AquaGuardian.
- Philanthropy: Pool Service America has
donated to a number of charitable organizations, including Make a
Splash, USO and the Cancer Recovery Foundation Children’s
Project. More importantly, however, the company has a unique
referral policy that offers customers $100 to the charity of their
choice for each referral.