Hayward Industries has launched a commercial division.
Called Hayward Commercial Pool Products, the new entity draws on
technologies from a variety of Hayward divisions.
This represents a significant move for the Elizabeth, N.J.-based
“It’s a natural adjacency for us to look at the
commercial space for two reasons,” said Stuart Baker,
Hayward’s vice president of business development.
“First, because we had acquired some companies that were
operational in that space. And, secondly, it gives us extra
diversity and sales growth opportunity within our core
With an estimated 450,000 commercial pools in play and 8,000 to
10,000 new vessels built each year, the new division could help
Hayward expand into another sector, as the residential market
suffers a disastrous slowdown.
“[As a result of the economy], our customers are
diversifying in aftermarket, remodeling and into the commercial
space,” Baker said. “We want to be able to support our
customers and grow with them.”
Hayward officials hope to gain 30 percent of the market in three
The new division is headquartered in Rockville, Md., at the
former offices of CAT Controllers, which Hayward acquired in late
2008. Patrick Sweeney, CAT founder and former president, will serve
as general manager.
Hayward Commercial Pool Products will focus on the HMAC market
— hotel, motel, apartment and condominium pools — also
called Class-B commercial pools. Hayward estimates that HMAC pools
represent approximately 70 percent of nonresidential installations,
but only about 30 percent of the dollar volume generated in the
total commercial market.
Despite the HMAC focus, some of the company’s controllers
and valves also are suitable for larger commercial applications.
Additional products for large-scale commercial pools may come under
the Hayward name in the future, but for now, HMAC will be the
“We have to prove ourselves in the semicommercial market
first,” Baker said. “But it’s certainly a
possibility that we’ll look to widen our product offering in
the medium- to longer term.”