Has your business ever received a bad review? If you’ve been in business long enough, I can assure you it has, if not multiple times. Perhaps a customer has gotten a little upset and told a friend about it, giving your business a bad reputation with that friend. Nowadays, however, when a customer is upset, instead of telling just a few personal friends, they have the ability to tell the world using a little website called Yelp.
Yelp is a great source for people looking for businesses nearby that have been recommended by users of the website. I’ve used it plenty of times, especially when I’m in a new city and need a place to grab a beer.
Not too long ago there was a story about a contractor who got a bad review on Yelp and tried to sue the reviewer — he lost and so did his business. I was shocked that this business owner went out of his way to defend a bad Yelp review. Big mistake!
If you’re worried about getting bad reviews on Yelp, or any other website, then you have bigger problems. The internet is shedding light on poorly run operations. So for those of you hiding in the dark, it’s time to wise up.
So what do I mean when I say you should never worry about Yelp reviews? If you run a likeable business that serves its customers in the best way possible, I promise you won’t get a lot of bad Yelp reviews. In fact, you might get a lot of positive Yelp reviews, so you don’t have to worry at all, you can pretend the website doesn’t exist and run your awesome business.
However, for those who wouldn’t mind using Yelp to their advantage, I want to provide a tip to boost your rating on the site.
You can encourage your customers to engage on the site. Check out the Yelp blog for more information: https://biz.yelp.com/blog/dont-ask-for-reviews-encourage-engagement-instead
You can use this tip to bridge the online and offline worlds, and I hope that you do.
If you truly don’t care about Yelp reviews, use this tip to encourage engagement on Facebook or Twitter. Ask your business to share a Facebook post, or retweet something you’ve posted in order to receive real offers. Create the incentive and please your customers. If you do this, I promise you will increase the amount of customers you have and successfully grow your business.
Got a better idea, or some additional suggestions about using Yelp or other social sites? I’d love to start a conversation in the comments below, so please leave one.