With consumers now regularly relying on the Internet to find local dining, shopping entertainment and service options, managing online presence has become as crucial to the success of a local small business as finding the right location and hiring the right staff. But, as this Los Angeles Times article notes, "there are a dizzying number of theories and tools on how to look good online." That has small business owners struggling to figure out where to spend their energy and limited financial resources. Just how powerful a tool is an online review for boosting customers? Are new mobile services offering other options for customer feedback worth the cost? Read More