People want to know how pools are built.
In fact, that's what Raj Das says on the webiste Scoop Whoop, whose demographic includes individuals from India. "Always wanted a swimming pool in your backyard? Yeah, so did I!"
The page then shows a time-lapse video following the entire construction process. Many of the pool builders ranked in the Pool & Spa News Top 50 Builders list in the last couple years have caught on and posted such videos of their own. Not only does it scratch the curiosity itch, but it helps prepare future and potential customers for what to expect, from the digging up of their backyards to the glorious finished product. But it moves quickly enough to keep the viewer engaged and be done in a couple minutes.
So grab your marketing guru, photographer friend, or tech-savvy kid and get to recording.