A 27-year spa pro now heads the global sales team of a hot tub manufacturer in California.
Robert Durrua has joined Cal Spas as the vice president of sales. In this position, he will oversee the strategic direction and management of the firm's domestic and international sales initiatives.
"I am looking forward to leveraging the rich heritage of the 35-year-old Cal Spas brand, along with the product diversity and versatility of manufacturing we offer our dealer and end-consumers," Durrua said in a press release.
A seasoned hot tub sales person, Durrua began his career as a retail sales manager in New Jersey and later served as a regional sales manager for two leading spa manufacturers, including L.A. Spas. During that time, he was recognized as a Regional Manager of the Year five times.
Founded in 1979 as a maker of hot tubs, Cal Spas also now produces a collection of lifestyle products, including gazebos, saunas, barbecue grills and outdoor fireplaces.