Maytronics US of Norcross, Ga., has a new president/CEO.
Randy Kizitaff took the helm of the robotic pool cleaner firm on
Jan. 12. His predecessor, Randy Hitchens, left to pursue other
A lifelong pool industry professional, Kizitaff has worked at
Weatherking Products, SCP and SmartPool.
He was president of the latter just prior to accepting the
Maytronics US position.
“SmartPool was the North American distributor of
Maytronics products for five years. I’d worked with the
management team and knew the technology,” Kizitaff noted.
In 2007, the two companies had an amicable parting of ways, with
Israel-based Maytronics Ltd. establishing the Maytronics US
subsidiary while SmartPool developed its own line of robotic
cleaners and other products.
For Kizitaff, it’s full speed ahead. His goals include
helping Maytronics US “do better what we do well now. I want
to maximize the opportunities and strength that Maytronics has as a
Time will tell how well any new initiatives will fare, but
it’s likely that industry retailers will be watching with
interest. The automatic pool cleaner segment is relatively strong
even in a down economy, and moves by major manufacturers are
At least one retailer wasn’t surprised by the leadership
change at Maytronics US. “It’s not unusual in this
industry for people to hop back and forth between companies,”
said David Dos Santos, assistant retail manager at Teddy Bear
Pools in Chicopee, Mass. “And, in this case, it’s
probably advantageous for Maytronics to hire someone who [already]
knows their business,” yet can offer an outsider’s
Dos Santos added that he foresees continued strength in the
robotics sector in 2010. “The majority of these consumers are
inground pool owners who are able to spend more for cleaners.
People who have pools want cleaners to maintain them,” he
Meanwhile, at SmartPool in Lakewood, N.J., Kizitaff’s
departure will mean a more active role in day-to-day business for
Joe Dubrofsky, founder/owner, according to Stephen Shulman,
director of marketing.
“It’s going to be a great year for SmartPool,”
Shulman added, with more product developments, including new
cleaners for 2010.