Domestic demand for outdoor furniture and grills is expected to continue its upward trend, rising 3.7 percent to $9.1 billion in 2019. That’s according to a new study by The Freedonia Group. The Cleveland-based market research firm cites an improving economy and an ongoing demand for blended indoor/outdoor living spaces for continued momentum. The study also points to a preference among homeowners for more higher-value pieces.
Imports satisfied over half of demand for outdoor furniture and grills, with China being the largest supplier. Metal and wicker pieces account for the greatest growth in imports, according to the study.
Heating products were singled out as a bright spot in the backyard living segment. These products, which include fire tables and bowls, are forecast to grow robustly through 2019 as more consumers look for ways to extend the season.
Grills, on the other hand, will not keep pace with the other segments. With roughly 80 percent of households already owning at least one grill, sales, for the most part, will be limited to replacement models. The good news is that customers are more likely to consider higher-end grills or complementary appliances such as pizza ovens, smokers and turkey fryers.
In 2014, five suppliers controlled 22 percent of the market. These included WC Bradley and Weber-Stephen Products, both leaders in the grill segment; and Brown Jordan International, Agio International, and Treasure Garden as the leading suppliers of outdoor furniture and accessories.