Premium Leisure is looking toward the future.
With its legal battles over and the purchase of a formal rival
safely behind it, the Florida spa manufacturer is hoping to
recapture previous dealers and chart a path to growth.
Premium Leisure acquired several molds from Living Water
Products of Clearwater, Fla., which closed its doors in March. The
acquisition was made through intermediary buyer Sunrise Spas of
Grimsby, Ontario, Canada.
The two Florida firms have a long history between them,
including litigation over unpaid bills and intellectual property.
However, their differences were resolved through a court-ordered
mediation shortly after the Living Water shutdown.
“We’re hoping that this is under the bridge,”
said Brian Wiley, president of Premium Leisure in St. Petersburg,
Fla. “The new vision is to have good customer support, good
quality and get the old Hydro Spas name behind us.”
Premium Leisure added four of Living Waters’ product lines
to its offerings. These include Gulf Coast Spas, Cool Nights Spas
and Garden Leisure Luster Series Spas. The company also acquired
the Pilates H2O Spas brand, which was previously available at
However, Premium Leisure has no plans to renew distribution with
the wholesale giant. Selling through Costco proved to be a
strategic misstep when the company was operating as Hydro Spas.
“Our goal for the company is to concentrate back into the
specialty retailer, and we were able to acquire some nice molds
that we thought would help accomplish this,” Wiley
To help bolster this initiative, Steven O’Shea will act as
the firm’s new vice president of sales and marketing.
O’Shea formerly headed sales for Watkins Mfg., in Vista,
Premium Leisure also hired several key members of Living
Water’s staff to support the acquisition.
The company hopes to recapture some of the old dealers who sold
Living Water products, many of whom were never told the company
Despite the economic downturn, Premium Leisure is spending the
money to plan for future growth, according to Wiley.
“A little balance sheet erosion at a time [like this] is not
a bad thing for a company,” he said. “The market is
going to take some time to fully return, but I don’t believe
we’ll be as affected as long as other people [will].”
Another Living Waters’ brand, Freestyle, was retained by