A new tool is hitting the market that would allow brick and mortar stores to track in-store social media conversions.

Source Metrics lets retailers put coupons right in social media streams - and track how well they do in brick and mortar stores.

Simply put, a retailer offers a coupon on a social networking platform such as Facebook or Twitter. When the consumer clicks on the coupon, it pulls up an offer that can only be unlocked in the store. When the customer makes the purchase, a special code dedicated to the specific merchant pops up and is then tracked by Source Metrics. Read More