The National Federation of Independent Business reported in early November that its small business optimism index had fallen to its lowest level since March.

Despite an uncertain holiday shopping season, many brick and mortars are hoping to get a head start with Small Business Saturday, the third annual day dedicated to shopping local.

American Express began the Small Business Saturday campaign in 2010 to encourage consumers to shop at local businesses on the day after Black Friday. According to the Washington Post, American Express estimated consumers spent about $5.5 billion at local stores last year on Small Business Saturday, compared with the $59.1 billion the National Retail Federation says shoppers spent over the course of the weekend. Read More