Older adults will represent a huge portion of the nation’s wealth and spending power in the next 20 years. Consider these factors — and tips — when determining whether your store is adequately equipped and complies with the Americans with Disabilities Act.
Eye-level displays. At any given time, merchandise displayed below eye level is invisible to customers wearing graduated-lens glasses. Look for important products housed near the floor that could be moved to a higher location.
Increased type size. Determine whether older eyes can easily read your signage, brochures, newsletters and other POP materials that explain what’s important about your products.
Lighting. Consider consulting a lighting professional for advice on whether it’s too dark or bright in your store. Remember, aging eyes require two to three times more light to see as clearly as younger eyes. Provide even, ambient lighting throughout the facility.
Product synergies. Items that are typically used together should be placed near one another. This saves time and makes finding everything needed to complete a project less stressful.
Functioning carts. If you have shopping carts, test them often to ensure all wheels turn the way they should. If you don’t have carts, perhaps it’s time to invest in a few. Besides being convenient, they help parents and grandparents keep kids under control.
Extra seating. Look for spots on the sales floor to add benches — or any comfortable seating where customers can park their spouses, or just sit and relax for a spell.
Roomy restrooms. Closet-sized restrooms are a necessity on airplanes, but in stores, they’re just not acceptable. Make sure your restrooms allow for adequate maneuverability.
Social outlets. Why not make your store a gathering spot for older adults? Consider hosting “Seniors Only” classes or events, and advertise them in local senior citizen newsletters.
Source: Kizer & Bender Speaking!