If your website isn't utilizing responsive design, your business could be suffering, says Dante Webster in a recent article for sister publication ProSales.
As Webster notes, more consumers use their hand-held devices to search the Web. In fact, a recent KCPB report says people spend more time each day consuming media on mobile devices. To reach this audience, it has become more crucial for businesses to ensure their websites can be found and viewed easily on smartphones and tablets by enhancing their sites' responsive design, meaning they work equally as well as they would on a desktop.
There are many reasons businesses now are encouraged to have websites featuring responsive design. But the most critical might be the reward you get from Google.
"The internet giant is now rewarding companies that are mobile-friendly, giving them a higher ranking in searches on mobile devices."