A Phoenix-based swimming pool retailer is strengthening its growth online after purchasing an e-commerce store.

According to Phoenix Business Journal, Leslie’s Poolmart has acquired Pool Supply World.

The financial terms of the agreement have not been disclosed.

Roseville, Calif.-based Pool Supply World will keep its distinct brand, but the acquisition will provide added technology expertise to Leslie's as the firm seeks to improve its omnichannel initiatives, said Larry Hayward, chairman and CEO of Leslie’s, according to the news report. Pool Supply World CEO Mark Krueger will continue to lead the company as a Leslie’s division, it added.

The agreement marks the retailer’s fifth acquisition in just over three years.

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