Aquatech Corp., the Las Vegas-based parent corporation for the industry buying group of the same name, has changed its moniker to United Aqua Group. Builders will continue to use the Aquatech brand, and retailers will be called Aqua Value.
The group wanted a different umbrella name to help avoid confusion between the two groups. “This doesn’t change what we offer,” said Jeff Fausett, the group’s president/CEO. “It just helps us do it more effectively.”