Residential construction revenue among the Top
50 Builders dropped by a full third in 2008, sinking below $1
billion cumulatively. Compared to a 24-percent decline from 2006 to
2007, the downturn has only accelerated.
The total number of new pools among Top 50 Builders fell from 30,411 in 2007 to
just over 19,000 in ’08, representing a 37-percent
Many builders have compensated by featuring higher-end
offerings. Pool prices went up more than 6 percent in 2008, and the
number of firms that charge more than $60,000 per pool on average
nearly doubled — from eight to 14.
But the real resiliency of the industry is in variety, not
volume. In the face of the worst housing crisis in 70-plus years,
leading builders have shown a remarkable ability to channel new
streams of revenue into their business.
Commercial divisions have proved a steady source of income, and
total renovation revenue was actually up in 2008.
Furthermore, companies are exploring new avenues and markets,
launching side businesses and implementing cutting-edge
In a state of constant adaptation, these builders are creating a
blueprint for the rest of the nation to not just survive, but grow
stronger in a market that can only go up.