If this year’s Top 50 Builders list is any indication, the construction and renovation sides of the industry seem to be progressing in a new direction.
As builders emerged from a difficult 2009 into a tough 2010, many
discovered that the survival of their businesses depended on
adapting to market trends with unprecedented agility. And some who
paid careful attention to consumer behavior watched their profits
bloom over the past year.
For evidence of this new growth, look no further than the lower
third of the Pool & Spa News Top 50 Builders chart,
where ranking shake-ups abound. Though 2008 brought its share of
new contenders to the list, the past year marks a sharp increase in
Top 50 debuts in comparison to 2009.
The revenue for many of these newcomers also exceeds
early-recession levels: Several have leaped onto the chart with
residential construction revenue in the $5 million range, a notable
increase from the $3 and $4 million showings that dominated the
2009 chart’s lower reaches.
Meanwhile, average pool prices for some of the higher-ranked
builders have dropped from 2008 and 2009. Some of this change
reflects the recession’s bidding wars, but it also speaks for
the payoffs of staying adaptable.
One ongoing trend was the persistent growth of renovation revenue
accounting for 13.2 percent of the Top 50’s combined revenue,
up even from 2009’s remarkable 10.3 percent. All these trends
demonstrate that even in times like these, the industry continues
testing new ideas. And this creativity is poised to usher in
exciting changes for pool professionals of all stripes.