Hayward Pool Products, based in Elizabeth, N.J., will donate $1 million in the form of its proprietary Stratum SVRS products to help bring North American public pools into compliance with the Virginia Graeme Baker Pool and Spa Safety Act.

“We know that due to economic cutbacks this is a difficult time for many public swimming pool operations,” said Kevin Potucek, vice president of product management at Hayward. “There are many facilities serving under-privileged children, senior citizens, physically or mentally disabled citizens or other worthy causes. For whatever reason, they are not yet compliant and are at risk of not opening this spring. We want to help.”

Dubbed the Safe Swimming Initiative, the effort will target community pools facing closure due to the costs associated with VGB. It is set to run through July 1 or once $1 million in products has been donated, whichever comes first.

Indeed, with the swim season fast approaching, there’s concern that many pools used by groups in need, including underprivileged children, senior citizens and therapy patients, may not be able to open this spring due to budget limitations. Special consideration will be given to pools serving such populations, Hayward officials said.

Recipients must demonstrate a valid need for assistance, and Hayward will offer referrals to registered installation professionals.

Pool operators, service technicians and community members who wish to enter a request for funds through the initiative should visit www.haywardnet.com/safe-swimming.