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Joanne McClain

Joanne McClain

Joanne McClain is editor-in-chief of Pool & Spa News and Aquatics International magazines. She was born and raised in Hawaii, where she grew to appreciate the beauty and safety of swimming pools after a hair-raising encounter with a moray eel while snorkeling as a child. Joanne lives in Los Angeles with her husband and son.

Joanne McClain's Posts

The Four Most Toxic Words to Say in the Workplace The Four Most Toxic Words to Say in the Workplace

If you've ever said this phrase or heard an employee say it, it may be time to examine why and what it truly means. Read more

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Don’t Overlook This Desirable Demographic Don’t Overlook This Desirable Demographic

Recently, Tiffany and Co. admitted to underestimating this powerful buying group. Don't make the same mistake. Read more

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Lessons on Marketing from a Seven-Year-Old Lessons on Marketing from a Seven-Year-Old

Somehow, my son hit on one of the key elements to running a successful business — marketing. For pool and spa businesses, that means mastering the art of promotion. Read more

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Why the Failed APSP/NSPF Merger is Not a Failure Why the Failed APSP/NSPF Merger is Not a Failure

By now, everyone’s heard the announcement that the planned merger of NSPF and APSP is not to be. But it's not a failure. It's progress. Read more

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A European Approach to Trade Shows A European Approach to Trade Shows

Attending Piscine Global Europe for the first time opened my eyes to the key differences between the U.S. and French shows Read more

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