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Joanne McClain

Joanne McClain

Joanne McClain is editor-in-chief of Pool & Spa News and Aquatics International magazines. She was born and raised in Hawaii, where she grew to appreciate the beauty and safety of swimming pools after a hair-raising encounter with a moray eel while snorkeling as a child. Joanne lives in Los Angeles with her husband and son.

Joanne McClain's Posts

A Small but Strong Start for First-Ever Women in the Pool Industry Event A Small but Strong Start for First-Ever Women in the Pool Industry Event

At this year’s PSP Expo, I attended the first-ever SWIMN event. What followed was one of the most engaging evenings of my career. Read more

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Primed for the Pool Industry's Future Primed for the Pool Industry's Future

While reflecting on this issue’s theme, it occurred to me that mastering the art of “pre-suasion” could very well be the secret to our industry’s successful future. Read more

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When is Good Enough Good Enough? When is Good Enough Good Enough?

Perfection can be an endless, crippling pursuit. Time and energy are resources you can never get back. If something is “good enough,” don’t squander these limited resources to become a slave to perfection. Read more

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Going for the WIN Going for the WIN

Football season is upon us. Here's a valuable lesson from a legendary coach. Read more

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Knowing What’s SWOT Knowing What’s SWOT

A SWOT analysis can help you see how your firm is positioned in the market and whether you should take an offensive or defensive strategy to shape your company’s future. Read more

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