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Joanne McClain

Joanne McClain

Joanne McClain is editor-in-chief of Pool & Spa News and Aquatics International magazines. She was born and raised in Hawaii, where she grew to appreciate the beauty and safety of swimming pools after a hair-raising encounter with a moray eel while snorkeling as a child. Joanne lives in Los Angeles with her husband and son.

Joanne McClain's Posts

Lessons on Marketing from a Seven-Year-Old Lessons on Marketing from a Seven-Year-Old

Somehow, my son hit on one of the key elements to running a successful business — marketing. For pool and spa businesses, that means mastering the art of promotion. Read more

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Why the Failed APSP/NSPF Merger is Not a Failure Why the Failed APSP/NSPF Merger is Not a Failure

By now, everyone’s heard the announcement that the planned merger of NSPF and APSP is not to be. But it's not a failure. It's progress. Read more

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A European Approach to Trade Shows A European Approach to Trade Shows

Attending Piscine Global Europe for the first time opened my eyes to the key differences between the U.S. and French shows Read more

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2016 Piscine Event Makes Global Splash, Draws U.S. Exhibitors 2016 Piscine Event Makes Global Splash, Draws U.S. Exhibitors

The exhibition saw increased growth in attendance and interest from U.S.-based manufacturers Read more

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How Water Stories Connect Us All How Water Stories Connect Us All

The importance of developing a personal water narrative was emphasized at the World Aquatic Health Conference. Here's mine. Read more

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