Florida’s pool industry advocate has hung out her
Jennifer Hatfield, who has served as director
of government and public affairs for the Florida Swimming Pool Associationsince 2006, now will operate as an independent contractor.
Her tenure on staff at FSPA officially ended Sept. 14.
“This was something I’ve always wanted to do,”
said Hatfield, who still will head up government relations for the
association, albeit under a new arrangement. “This just
creates more opportunities within the industry and for myself.
I’m very excited about it.”
An attorney by trade, she has worked with state officials on issues
ranging from licensing to energy efficiency to safety requirements.
Her new enterprise — J. Hatfield & Associates, PL —
will be based in Sarasota at least through the end of 2010, she
In addition to remaining at the helm of FSPA’s government
relations program, Hatfield looks forward to expanding her advocacy
on behalf of the Association of Pool & Spa Professionals, for whom
she has worked part-time since last year.
“I’m looking forward to helping APSP grow their
grass-roots program,” she said. “It’s going to be
a more direct role — a larger role — and I look for it
to be a fruitful experience that lasts for many years.”
APSP officials agreed.
“We are delighted to have more of her time. It’s going
to be a fantastic benefit to our members,” said Kirstin
Pires, director of communication for the national association.
“The idea is for her to facilitate a more active and involved
If all goes according to plan, it’s unlikely Hatfield will
seek additional clients for at least the next nine to 12 months.
Her focus, at least in the near term, remains squarely on the pool
and spa industry.
“Between APSP and FSPA, their needs warrant my full attention
at this point,” she said, adding that she does expect to hire
additional staffers in the coming months.
For their part, FSPA officials don’t anticipate much
difference resulting from Hatfield’s new role with the
organization. Her responsibilities should remain largely the same:
representing the group in Tallahassee, monitoring legislation,
keeping members informed of new regulations, and building alliances
across the industry, to name a few.