• Credit: NESPA

The Atlantic City Pool & Spa Show managed to skirt a weather trend that could have been deadly to attendance.

Sandwiched between debilitating ice storms, the show opened with the announcement that now it will be called “The Pool & Spa Show Powered by Northeast Spa & Pool Association.”

The change was made to place more emphasis on NESPA, which organizes the event, and less on its location. “We are excited to introduce the new show name, which truly reflects who we are and where the show is headed in the future,” said 2014 show chairman John Migliaccio.

While the new name was unveiled last month, the majority of the branding will take place for next year’s show. “Get ready to see our show look transform this year as we embrace our new name and brand as we focus on 2015 and beyond,” said Trish McCormick, NESPA’s show manager.

Organizers did not disclose attendance figures, but said show attendance dipped slightly from last year because of snow on the second day. However, they said the number of attendees staying multiple days increased by 12 percent.

Seminar attendance increased by 15 percent, said NESPA officials, who referred to the number of seats filled in the 50 technical sessions and 25 business offerings as “record breaking.” The water chemistry courses in particular, including the show’s first Spanish-language version, enjoyed record-breaking attendance, NESPA officials said.

“We recognized a demand for Spanish-language education, and the high attendance reinforced that,” said Paulette Pitrak, NESPA’s show education director.

The next Pool & Spa Show Powered by Northeast Spa & Pool Association takes place Jan. 27-29, 2015 at the Atlantic City (N.J.) Convention Center.