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Updated December 27, 2002
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| Pool & Spa News welcomes news tips from our readers. Send news items, with company and contact information included, to AmyJo Brown at abrown@hanley-wood.com or fax to 323.801.4986. |
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Council Expands 'Pool People USA' Budget
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 The National Spa & Pool Institute’s Manufacturers Council has agreed to expand its 2003 budget for Pool Pro Alliance’s “Pool People USA” promotional campaign to $359,000. The campaign features banner ads on America Online, poolandspa.com, Google and Yahoo.
When visitors click on the ad, it sends them to the Web site poolpeopleusa.com, where they’ll find pool builders and retailers. Surveys conducted on poolpeopleusa.com reveal that 44 percent of visitors to the Web site say they are “very likely” to buy a pool in the next 12 months.
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Sta-Rite Announces 2003 Classes
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 Sta-Rite Industries will be hosting several classes in 2003. On March 5-8, the pool-equipment manufacturer hosts Sta-Rite University at Lake Lawn Resort in Delavan, Wis.
The session is designed to provide an in-depth view of basic pool/spa hydraulics and design, as well as pool/spa equipment applications and sizing. Students will work in a functioning lab environment. More programs are planned for next year, including Basic Training programs in Florida and Las Vegas. For information and reservations, call Pam Spotz at Sta-Rite, 800-526-5981.
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Acu-Trol Offers Training Seminars in January
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 Acu-Trol Programmable Controllers, a manufacturer in Auburn, Calif., is conducting advanced training seminars on pool and spa controllers in Fishkill, N.J., on Jan. 23-24. The seminar aims to bring dealers up to speed on new features added to the company’s controllers. Topics will include installation, programming and maintenance of a variety of products. For more information, call 800-273-4667.
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Paragon Pools' Vassallo Aids Charity
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 Joe Vassallo, president of Paragon Pools, a custom pool builder in Las Vegas, helped host the local 2002 USA Weekend magazine “Make a Difference Day” charity event Oct. 26. A food drive to benefit the Las Vegas Chapter/Salvation Army Food Bank also was held.
Shown (L-R) are food drive volunteer David Vail, Vassallo, Real TV’s John Daly and ex-Raider Napoleon McCallum. Vassallo and other sponsors spent the day accepting donations. This is the second year Vassallo’s company has been a sponsor. At final count, donations filled 88 food boxes for distribution to less-fortunate families. “I have a successful business because of the community,” Vassallo said. “It’s always a good feeling to give back. It’s very heart-warming and comforting.”
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© 2002, Pool & Spa News
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