Use these resources when researching which colors will work best in your retail store.
By AmyJo Brown Staff Writer
November 2002
here are many resources that can help you choose the right colors for your retail store.
The Pantone Color Institute recommends choosing color combinations of complementary colors, which lie opposite each other on the color wheel. Designers often build color schemes around two or three related colors, which lie next to each other on the color wheel.
here are many resources that can help you choose the right colors for your retail store. 
For the complete article on how color affects customers, see "The Color of Money," which is featured in the Nov. 29, 2002 issue of Pool & Spa News.