Exclusives

How to Sell Hot Tubs for the Holidays

These marketing techniques may help you move more hot tubs this holiday season.

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How to Sell Hot Tubs to Senior Citizens

This often overlooked demographic should be your next big target for spa purchases.

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Bringing Automation Home

In the high-end business, integrating pool controls with home automation systems is becoming the norm. Professionals share tips and considerations.

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Quarterly Market Reports

Another Man's Treasure: How Some Pool Pros Profit From Junked Equipment Another Man's Treasure: How Some Pool Pros Profit From Junked Equipment

Dealing pre-owned pool appliances can be lucrative and dicey

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Vinyl Liners: State of the Market Vinyl Liners: State of the Market

Manufacturers assess the post-recession vinyl liner and package pool business

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Masters of Design

Today's Stories

Premier Pools Licensor Loses Latest Round in Dallas Trademark Battle

The national company weighs its options after an appellate court says it can't...

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There’s a New Trade Group in Town: ASPNSP

This association is focused on a different sort of waterfeature: natural swimming...

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Rival Pool Chemical Companies Spar Over EPA Classification

A manufacturer accuses the U.S. Environmental Protection Agency of giving its...

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Team Horner Awarded Gold Fit-Friendly Worksite by the American Heart Association

The award is in recognition for a comprehensive well-being program the company...

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Spin Master Acquires Swimways

Spin Master acquired Swimways as a means to becoming a key player in the outdoor...

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10 Memorable Aquatics Moments of the Rio Games

Here are our favorite stories from the 31st Olympiad.

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How to Market Your Pool Firm to Millennials

Why Nostalgia Marketing Works So Well With Millennials, And How Your Brand Can...

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Top Four Hiring Secrets For Small Businesses

LinkedIn researchers find most people want to work for small companies but the...

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Hot Tub Soup?

A fire-burning hot tub gets used for the most unconventional purpose

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National Retail Federation Increases 2016 Retail Growth Projections

The NRF's retail sales projections have risen from 3.1 percent growth to 3.4 percent.

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Mirage Pool Services Offers a Woman’s Touch

From the beginning, Carrie Armstrong Johnstone was a natural for the pool service...

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Pool Scouts Launches First Franchise Location

The first Pool Scouts location opened Aug. 1 in Raleigh, N.C.

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The Instant Island: A New Category of Outdoor Kitchen is an Affordable Alternative

Prefabricated island grills offer high-performance cooking, versatility at half...

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Video

Fooling Nature: How to Make Artificial Rock Look Real It’s true that artificial rock is, as the name indicates, manmade. But the appearance shouldn’t give it away. Here, a rock contractor and his crew... Read more

Spa Corner

State of the Market: Portable Spas
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State of the Market: Portable Spas

An in-depth look at where the spa industry is headed post-recession and what... Read more

Urban Oasis
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Urban Oasis

Masters of Design Winner Katharine Webster transforms a small backyard from... Read more

Cornerstone Spa
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Cornerstone Spa

An infinity edge spa anchors a spacious patio in Deer Park, Mich. Read more

Private Retreat
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Private Retreat

Masters of Design Winner Willis Pember Architects creates a secluded spa getaway... Read more

Award-winning Cedar Oasis Not Just for Hippies
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Award-winning Cedar Oasis Not Just for Hippies

Joseph Gordon Green designed a bamboo oasis around a cedar hot tub for his Masters... Read more

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